An awful lot of folks will be getting engaged between now and Valentine's Day. While fun and exciting, this first major diamond purchase can also be overwhelming for many couples. To share insight into what real women want – and more importantly, what men should know when it comes to buying engagement rings – Hearts On Fire developed an infographic from available sources around the industry. See below.
A few fun highlights include:
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Round and square shaped diamonds are by far the most popular center stone shape, with more than 90% of brides choosing this shape.
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Cut is the most important of the “4 C’s” when it comes to choosing a diamond.
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65% of future brides are involved in the purchasing process and 31% help choose their own ring.
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2 in 5 grooms purchase from a local, independent jewelry store and 1 out of 9 grooms purchase their engagement ring online.
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76% of men still get down on one knee to propose, and 43% plan the proposal down to every last detail.
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33% say don’t bother proposing without a diamond ring!
